There’s a very simple reason we do this work as we do: to make a positive difference.
As a very small company we learned very quickly that competitors with large staff and marketing budgets tend to focus broadly on selling services to senior-level executives of medium to large organizations. Their marketing message goes to an entire country; to the entire globe.
Our focus is different. We engage only carefully selected CEOs in carefully selected industries. By working exclusively with CEOs, they are able to leverage the results of their group participation across customers, employees, boards, owners, investors, and communities. Having worked more than 20,000 hours* directly with CEOs, we believe we’re well based in the complex role of the CEO. We also believe we’ve assisted CEOs in dealing with variants of nearly every scenario that may cross their thresholds.
Beyond making a difference, we get great satisfaction from working with CEO Peer Group participants.
* Please understand that is 20,000 hours actually working with CEOs, not 20,000 hours trying to work with CEOs. There’s a vast difference between the two interpretations.
Why We Do It
You’re the CEO.
What important negotiations are approaching? How prepared are you?
Bay
Park
Associates
Inc.
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